Privacy policy

With this data protection declaration, we inform you which personal data we process in connection with our https://hotelmurten.ch-Website and our other services. In particular, we provide information on what personal data we process, for what purpose, how and where. With this data protection declaration, we also provide information about the rights of persons whose data we process.

Special, supplementary or further data protection declarations as well as other legal documents such as general terms and conditions (GTC), terms of use or conditions of participation may apply to individual or additional offers and services.

Our offer is subject to Swiss data protection law as well as any applicable foreign data protection law, in particular that of the European Union (EU) with the General Data Protection Regulation (GDPR). The European Commission recognises that Swiss data protection law ensures adequate data protection.

This is the complete privacy policy of Hotel Murten.

1. contact addresses

Responsibility for the processing of personal data:

Team Hotel Murten / Andrea Krieg
Hotel Murten AG
Bernstrasse 7
3280 Murten

info@hotelmurten.ch

We point out if there are other persons responsible for processing personal data in individual cases.

Data Protection Officer

We have subsequent data protection officers as a point of contact for data subjects and as a contact for supervisory authorities in the event of data protection-related enquiries:

Andrea Krieg
Hotel Murten
Bernstrasse 7
3280 Murten

ak@hotelmurten.ch

2. processing of personal data

2.1 Terms

Personal data is any information relating to an identified or identifiable person. A data subject is a person about whom personal data is processed. Processing includes any handling of personal data, regardless of the means and procedures used, in particular the storage, disclosure, acquisition, collection, deletion, storage, modification, destruction and use of personal data.

The European Economic Area (EEA) comprises the European Union (EU) and the Principality of Liechtenstein, Iceland and Norway. The General Data Protection Regulation (GDPR) refers to the processing of personal data as the processing of personal data.

2.2 Legal basis

We process personal data in accordance with Swiss data protection law, such as in particular the Federal Data Protection Act (FADP) and the Ordinance to the Federal Data Protection Act (FDPA).

We process - if and to the extent that the General Data Protection Regulation (GDPR) is applicable - personal data in accordance with at least one of the following legal bases:

Art. 6 para. 1 lit. b DSGVO for the necessary processing of personal data for the fulfilment of a contract with the data subject as well as for the implementation of pre-contractual measures.
Art. 6 para. 1 lit. f DSGVO for the necessary processing of personal data to protect the legitimate interests of us or of third parties, unless the fundamental freedoms and rights and interests of the data subject prevail. Legitimate interests are, in particular, our interest in being able to provide our offer permanently, in a user-friendly, secure and reliable manner, as well as to be able to advertise for it as required, information security as well as protection against misuse and unauthorised use, the enforcement of our own legal claims and compliance with Swiss law.
Art. 6 para. 1 lit. c DSGVO for the necessary processing of personal data to comply with a legal obligation to which we are subject under any applicable law of Member States in the European Economic Area (EEA).
Art. 6 para. 1 lit. e DSGVO for the necessary processing of personal data for the performance of a task that is in the public interest.
Art. 6 para. 1 lit. a DSGVO for the processing of personal data with the consent of the data subject.
Art. 6 para. 1 lit. d DSGVO for the necessary processing of personal data to protect vital interests of the data subject or another natural person.

2.3 Nature, scope and purpose

We process the personal data that is required to provide our services in a permanent, user-friendly, secure and reliable manner. Such personal data may in particular fall into the categories of inventory and contact data, browser and device data, content data, meta or marginal data and usage data, location data, sales, contract and payment data.

We process personal data for the period of time required for the respective purpose(s) or as required by law. Personal data whose processing is no longer necessary is anonymised or deleted. Persons whose data we process generally have the right to have their data deleted.

As a matter of principle, we only process personal data with the consent of the data subject, unless the processing is permitted for other legal reasons, for example for the performance of a contract with the data subject and for corresponding pre-contractual measures, in order to safeguard our overriding legitimate interests, because the processing is evident from the circumstances or after prior information.

In this context, we process in particular information that a data subject voluntarily and himself or herself provides to us when contacting us - for example, by letter, email, contact form, social media or telephone - or when registering for a user account. We may store such information, for example, in an address book, in a customer relationship management system (CRM system) or with comparable tools. If you transmit data about other persons to us, you are obliged to ensure data protection vis-à-vis such persons and to ensure the accuracy of such personal data.

We also process personal data that we receive from third parties, obtain from publicly accessible sources or collect in the course of providing our services, if and to the extent that such processing is permitted for legal reasons.

Personal data from applications are only processed insofar as they are required for the assessment of suitability for an employment relationship or for the subsequent implementation of an employment contract. The personal data required for the implementation of an application procedure results from the information requested or provided, for example in the context of a job advertisement. Applicants have the option of voluntarily providing further information for their respective applications.

2.4 Processing of personal data by third parties, including abroad

We may have personal data processed by commissioned third parties or process it jointly with third parties and with the help of third parties or transmit it to third parties. Such third parties are in particular providers whose services we use. We also ensure appropriate data protection for such third parties.

Such third parties are generally located in Switzerland and in the European Economic Area (EEA). Such third parties may also be located in other states and territories on earth as well as elsewhere in the universe, provided that their data protection law guarantees adequate data protection in the opinion of the Federal Data Protection and Information Commissioner (FDPIC) and - if and to the extent that the General Data Protection Regulation (GDPR) is applicable - in the opinion of the European Commission, or if adequate data protection is guaranteed for other reasons, such as through a corresponding contractual agreement, in particular on the basis of standard contractual clauses, or through a corresponding certification. Exceptionally, such a third party may be located in a country without adequate data protection, provided that the requirements under data protection law, such as the explicit consent of the data subject, are met.

3. rights of data subjects

Data subjects whose personal data we process have the rights under Swiss data protection law. These include the right to information as well as the right to correction, deletion or blocking of the personal data processed.

Data subjects whose personal data we process may - if and to the extent that the General Data Protection Regulation (GDPR) is applicable - request confirmation free of charge as to whether we are processing their personal data and, if so, request information about the processing of their personal data, have the processing of their personal data restricted, exercise their right to data portability and have their personal data corrected, deleted ("right to be forgotten"), blocked or completed.

Data subjects whose personal data we process may - if and insofar as the GDPR applies - revoke consent given at any time with effect for the future and object to the processing of their personal data at any time.

Data subjects whose personal data we process have a right of appeal to a competent supervisory authority. The supervisory authority for data protection in Switzerland is the Federal Data Protection and Information Commissioner (FDPIC).

4. data security

We take appropriate and suitable technical and organisational measures to ensure data protection and data security in particular. However, despite such measures, the processing of personal data on the Internet can always have security gaps. We can therefore not guarantee absolute data security.

Access to our online offer takes place via transport encryption (SSL / TLS, in particular with the Hypertext Transfer Protocol Secure, abbreviated HTTPS). Most browsers indicate transport encryption with a padlock in the address bar.

Access to our online offer is subject - as is basically any use of the Internet - to mass surveillance without cause and without suspicion as well as other surveillance by security authorities in Switzerland, the European Union (EU), the United States of America (USA) and other countries. We cannot directly influence the corresponding processing of personal data by secret services, police agencies and other security authorities.

5. use of the website

5.1 Cookies

We may use cookies on our website. Cookies - both our own cookies (first-party cookies) and cookies from third parties whose services we use (third-party cookies) - are data stored in your browser. Such stored data need not be limited to traditional cookies in text form. Cookies cannot run programs or transmit malware such as Trojans and viruses.

Cookies can be stored temporarily in your browser as "session cookies" when you visit our website or for a certain period of time as so-called permanent cookies. "Session cookies" are automatically deleted when you close your browser. Permanent cookies have a specific storage period. In particular, they enable us to recognise your browser the next time you visit our website and thus, for example, to measure the reach of our website. Permanent cookies can also be used for online marketing, for example.

You can deactivate or delete cookies in full or in part in your browser settings at any time. Without cookies, our website may no longer be fully available. We actively request your express consent for the use of cookies - if and to the extent necessary.

For cookies used for performance and reach measurement or for advertising, a general objection ("opt-out") is possible for many services via the Network Advertising Initiative (NAI), YourAdChoices (Digital Advertising Alliance) or Your Online Choices (European Interactive Digital Advertising Alliance, EDAA).

5.2 Server log files

We may collect the following information for each access to our website, provided that this information is transmitted by your browser to our server infrastructure or can be determined by our web server: Date and time including time zone, Internet Protocol (IP) address, access status (HTTP status code), operating system including user interface and version, browser including language and version, individual sub-page of our website accessed including amount of data transferred, website last accessed in the same browser window (referer or referrer).

We store such information, which may also constitute personal data, in server log files. The information is necessary to provide our online offer permanently, user-friendly and reliably and to ensure data security and thus in particular the protection of personal data - also by third parties or with the help of third parties.

5.3 Tracking pixel

We may use tracking pixels on our website. Tracking pixels are also known as web beacons. Tracking pixels - including those from third parties whose services we use - are small, usually invisible images that are automatically retrieved when you visit our website. Pixel counters can be used to collect the same information as server log files.

6. notifications and messages

We send notifications and communications such as newsletters by email and through other communication channels such as instant messaging.

6.1 Success and reach measurement

Notifications and messages may contain web links or tracking pixels that record whether an individual message has been opened and which web links have been clicked on. Such web links and tracking pixels may also track usage of notifications and communications on a personal basis. We need this statistical recording of usage for performance and reach measurement in order to be able to offer notifications and communications effectively and in a user-friendly manner based on the needs and reading habits of the recipients, as well as permanently, securely and reliably.

6.2 Consent and objection

As a matter of principle, you must expressly consent to the use of your e-mail address and other contact addresses, unless such use is permitted for other legal reasons. For any consent to receive e-mails, we use the "double opt-in" procedure where possible, i.e. you will receive an e-mail with a web link that you must click to confirm, so that no misuse by unauthorised third parties can take place. We may log such consents including Internet Protocol (IP) address, date and time for evidence and security reasons.

In principle, you can unsubscribe from notifications and communications such as newsletters at any time. By unsubscribing, you can in particular object to the statistical recording of usage for performance and reach measurement. Notifications and communications that are absolutely necessary for our offer remain reserved.

6.3 Service provider for notifications and messages

We send notifications and communications via third-party services or with the help of service providers. Cookies may also be used in the process.

We send newsletters and do marketing via the following provider:

Smart Host GmbH
Am Kupfergraben 6A
10117 Berlin, DE

https://www.smart-host.com/de/home

7. social media

We are present on social media platforms and other online platforms in order to be able to communicate with interested persons and inform them about our offer. Personal data may also be processed outside of Switzerland and the European Economic Area (EEA).

The General Terms and Conditions (GTC) and Terms of Use as well as data protection declarations and other provisions of the individual operators of such online platforms also apply in each case. These provisions inform in particular about the rights of data subjects, which include in particular the right to information.

We are jointly responsible with Facebook Ireland Limited in Ireland for our social media presence on Facebook, including the so-called Page Insights, if and to the extent that the GDPR applies. Page insights provide information about how visitors interact with our Facebook presence. We use Page Insights to provide our social media presence on Facebook in an effective and user-friendly way.

Further information on the type, scope and purpose of data processing, information on the rights of data subjects as well as the contact details of Facebook as well as Facebook's data protection officer can be found in Facebook's privacy policy ("Data Policy"). We have concluded the so-called "Responsible Party Addendum" with Facebook and have thus agreed in particular that Facebook is responsible for ensuring the rights of data subjects. For the so-called Page Insights, the corresponding information can be found on the pages "Page Insights Information" including "Page Insights Addendum Regarding the Responsible Party" and "Page Insights Data Information" of Facebook respectively.

8. services from third parties

We use third-party services in order to be able to provide our offer in a permanent, user-friendly, secure and reliable manner. Such services may also be used to embed content on our website. Such services - for example, hosting and storage services, video services and payment services - require your Internet Protocol (IP) address, as such services cannot otherwise transmit the corresponding content.

For their own security-related, statistical and technical purposes, third parties whose services we use may also process data in connection with our offer as well as from other sources - including cookies, log files and counting pixels - in aggregated, anonymised or pseudonymised form.

We use in particular:

Google services: Provider: Google LLC (USA) / Google Ireland Limited (Ireland) for users in the European Economic Area (EEA) and Switzerland; General information on data protection: "Privacy and security principles", data protection statement, "Google is committed to complying with applicable data protection laws", "Guide to data protection in Google products", "How we use data from websites or apps on or in which our services are used" (information provided by Google), "How Google uses cookies", "Personalised advertising" (activation / deactivation / settings)

8.1 Digital infrastructure

We use third party services to provide the digital infrastructure required for our services. These include, for example, hosting and storage services from specialised providers.

We use in particular:

METANET: Hosting; Provider: METANET AG (Switzerland); Data protection information: Privacy policy. "Technical-organisational measures".
WordPress.com: Blog hosting and website builder; Provider: Automattic Inc. (USA) / Aut O'Mattic A8C Ireland Ltd. (Ireland) for users in Europe, among others; Data protection information: Privacy policy, "Automattic and the General Data Protection Regulation (DSGVO)", Cookie policy.

8.2 Contact options

We use third party services to better communicate with you and others such as customers.

8.3 Social media functions and social media content

We use third party services and plugins to embed features and content from social media platforms and to enable sharing of content on social media platforms and in other ways.

We use in particular:

Facebook (social plugins): Embedding of Facebook functions and Facebook content, for example "Like" or "Share"; provider: Facebook Inc. (USA) / Facebook Ireland Ltd. (Ireland); Information on data protection: Data protection declaration.
Instagram platform: Embedding of Instagram content; provider: Facebook Inc. (USA) / Facebook Ireland Ltd. (Ireland); data protection information: privacy policy (Instagram), privacy policy (Facebook).

8.4 Map material

We use third party services to embed maps on our website.

We use in particular:

Google Maps including Google Maps Platform: mapping service; Google Maps-specific privacy disclosures: "How Google uses location information".

8.5 Fonts

We use third party services to embed selected fonts as well as icons, logos and symbols on our website.

We use in particular:

Font Awesome: Icons and Logos; Provider: Fonticons Inc. (USA); Data protection information: Privacy policy.
Google Fonts: Fonts; Google Fonts-specific privacy statements: "What does using the Google Fonts API mean for the privacy of my users? ("What does using the Google Fonts API mean for the privacy of my users?").

8.6 Advertising

We use the possibility of displaying targeted advertising for our offer on third parties such as social media platforms and search engines.

We would like to use such advertising in particular to reach people who are interested in our offer or who already use our offer (remarketing and targeting). For this purpose, we may transmit corresponding - possibly also personal - information to third parties who enable such advertising. We can also determine whether our advertising is successful, i.e. in particular whether it leads to visits to our website (conversion tracking).

Third parties with whom we advertise and where you are registered as a user may be able to assign the use of our offer to your profile there.

We use in particular:

Facebook Ads: social media advertising; provider: Facebook Inc. (USA) / Facebook Ireland Ltd. (Ireland); data protection information: remarketing and targeting in particular with the Facebook Pixel as well as Custom Audiences including Lookalike Audiences, data protection statement, "advertising preferences" (user registration required).
Google Ads: search engine advertising; Google Ads-specific privacy disclosures: advertising based on, inter alia, search queries, using different domain names - in particular doubleclick.net, googleadservices.com and googlesyndication.com - for Google Ads, "Advertising" (Google), "Why am I seeing a particular advertisement?".
Instagram Ads: social media advertising; provider: Facebook Inc. (USA) / Facebook Ireland Ltd. (Ireland); data protection information: remarketing and targeting in particular with Facebook Pixel as well as Custom Audiences including Lookalike Audiences, privacy policy (Instagram), privacy policy (Facebook), "advertising preferences" (Instagram) (user registration required), "advertising preferences" (Facebook) (user registration required).

8.7 Vouchers

For the sale and payment of vouchers, the data you provide during the purchase process will be processed by the following two service providers:

Voucher order and order processing

INCERT eTourism GmbH & Co KG

Leather Factory Business Park
Leonfeldnerstrasse 328
A-4040 Linz
Tel.: +43 732 890018-0
Fax: +43 732 890018-44

Web: www.incert.at
E-mail: office(at)incert.at

Payment of vouchers, processing of payment data:

SIX Payment Services Ltd
Hardturmstrasse 201
8021 Zurich - Switzerland

worldline.com
six-payment-services.com

9. extensions for the website

We use extensions for our website in order to be able to use additional functions.

We use in particular:

Antispam Bee: Privacy-friendly, yet efficient and reliable spam protection (distinguishing between wanted comments that come from humans and unwanted comments from bots as well as spam); Developers: Pluginkollektiv (majority in Germany); Privacy information: Use on own server infrastructure and without cookies, documentation (Pluginkollektiv), documentation (GitHub).
Google reCAPTCHA: Spam protection (distinguishing between wanted comments that come from humans and unwanted comments from bots as well as spam); Google reCAPTCHA-specific privacy information: "What is reCAPTCHA? ("What is reCAPTCHA?").
Imagify: Image Optimisation; Provider: WP MEDIA (France); Privacy Policy: Terms of Service, Frequently Asked Questions.

10. success and reach measurement

We use services and programmes to determine how our online offering is used. For example, we may measure the success and reach of our online offering and the impact of third party links to our website. We can also, for example, test and compare how different versions of our online offer or parts of our online offer are used ("A/B test" method). Based on the results of the success and reach measurement, we can in particular correct errors, strengthen content that is particularly in demand or make improvements to our online offer.

When using services and programmes for performance and reach measurement, the Internet Protocol (IP) addresses of individual users must be stored. IP addresses are always shortened in order to follow the principle of data economy and to improve the data protection of visitors to our website ("IP masking") through the corresponding pseudonymisation.

When using services and programmes for performance and reach measurement, cookies may be used and user profiles may be created. User profiles include, for example, the pages visited or content viewed on our website, information on the size of the screen or browser window and the - at least approximate - location. As a matter of principle, user profiles are only created pseudonymously. We do not use user profiles to identify individual visitors to our website. Individual services with which you are registered as a user may be able to assign the use of our online services to your profile with the respective service, whereby you usually have to give your consent to this assignment in advance.

We use in particular:

Google Analytics: Success and reach measurement; Google Analytics-specific information on data protection: Measurement also across different browsers and devices (cross-device tracking) as well as with pseudonymised Internet Protocol (IP) addresses, which are only transmitted in full to Google in the USA in exceptional cases, "Data protection", "Browser add-on to deactivate Google Analytics".

11. final provisions

We have created this data protection declaration with the data protection generator of Datenschutzpartner. It was manually supplemented with the areas 6.3 and 8.7

We can adapt and supplement this data protection declaration at any time. We will inform about such adjustments and additions in an appropriate form, in particular by publishing the respective current data protection declaration on our website.

Murten, 19.12.2021