Privacy policy

This privacy policy provides information on which personal data we process in connection with our https://hotelmurten.ch-Website and our other services. In particular, we provide information on what personal data we process, for what purpose, how and where. This privacy policy also provides information about the rights of persons whose data we process.

Individual or additional offers and services may be subject to special, supplementary or additional data protection declarations and other legal documents such as general terms and conditions, terms of use or conditions of participation.

Our offer is subject to Swiss data protection law as well as any applicable foreign data protection law, in particular that of the European Union (EU) with the General Data Protection Regulation (GDPR). The European Commission recognizes that Swiss data protection law ensures adequate data protection.

This is the complete privacy policy of Hotel Murten.

1. contact addresses

Responsibility for the processing of personal data:

Team Hotel Murten / Andrea Krieg
Hotel Murten AG
Bernstrasse 7
3280 Murten

[email protected]

We point out if there are other controllers for the processing of personal data in individual cases.

Data protection officer

We have the following data protection officer as a point of contact for data subjects and as a point of contact for supervisory authorities in the event of data protection inquiries:

Andrea Krieg
Hotel Murten
Bernstrasse 7
3280 Murten

[email protected]

2. processing of personal data

2.1 Terms

Personal data is any information relating to an identified or identifiable person. A data subject is a person about whom personal data is processed. Processing includes any handling of personal data, regardless of the means and procedures used, in particular the storage, disclosure, procurement, collection, deletion, storage, modification, destruction and use of personal data.

The European Economic Area (EEA) comprises the European Union (EU) and the Principality of Liechtenstein, Iceland and Norway. The General Data Protection Regulation (GDPR) refers to the processing of personal data as the processing of personal data.

2.2 Legal basis

We process personal data in accordance with Swiss data protection law, in particular the Federal Act on Data Protection (FADP) and the Ordinance to the Federal Act on Data Protection (OFADP).

We process - if and insofar as the General Data Protection Regulation (GDPR) is applicable - personal data in accordance with at least one of the following legal bases:

• Art. 6 para. 1 lit. b GDPR for the necessary processing of personal data for the performance of a contract with the data subject and for the implementation of pre-contractual measures.
• Art. 6 para. 1 lit. f GDPR for the necessary processing of personal data in order to protect the legitimate interests of us or third parties, unless the fundamental freedoms and rights and interests of the data subject prevail. Legitimate interests are, in particular, our interest in being able to provide our services in a permanent, user-friendly, secure and reliable manner and to be able to advertise them if necessary, information security and protection against misuse and unauthorized use, the enforcement of our own legal claims and compliance with Swiss law.
• Art. 6 para. 1 lit. c GDPR for the necessary processing of personal data to fulfill a legal obligation to which we are subject under any applicable law of member states in the European Economic Area (EEA).
• Art. 6 para. 1 lit. e GDPR for the necessary processing of personal data for the performance of a task carried out in the public interest.
• Art. 6 para. 1 lit. a GDPR for the processing of personal data with the consent of the data subject.
• Art. 6 para. 1 lit. d GDPR for the necessary processing of personal data in order to protect the vital interests of the data subject or another natural person.

2.3 Type, scope and purpose

We process the personal data required to provide our services in a permanent, user-friendly, secure and reliable manner. Such personal data may fall into the categories of inventory and contact data, browser and device data, content data, meta or marginal data and usage data, location data, sales, contract and payment data.

We process personal data for the duration required for the respective purpose(s) or by law. Personal data that no longer needs to be processed is anonymized or deleted. Persons whose data we process have a fundamental right to erasure.

In principle, we only process personal data with the consent of the data subject, unless the processing is permitted for other legal reasons, for example to fulfill a contract with the data subject and for corresponding pre-contractual measures, to protect our overriding legitimate interests, because the processing is evident from the circumstances or after prior information.

In this context, we process in particular information that a data subject voluntarily and personally transmits to us when contacting us - for example by post, email, contact form, social media or telephone - or when registering for a user account. We may store such information in an address book, in a customer relationship management system (CRM system) or with comparable tools, for example. If you transmit data about other persons to us, you are obliged to guarantee data protection for such persons and to ensure the accuracy of such personal data.

We also process personal data that we receive from third parties, obtain from publicly accessible sources or collect when providing our services, if and to the extent that such processing is permitted for legal reasons.

Personal data from applications are only processed if they are necessary for the assessment of suitability for an employment relationship or for the subsequent execution of an employment contract. The personal data required to carry out an application procedure is derived from the information requested or provided, for example as part of a job advertisement. Applicants have the opportunity to voluntarily provide further information for their respective applications.

2.4 Processing of personal data by third parties, including abroad

We may have personal data processed by commissioned third parties or process it jointly with third parties or with the help of third parties or transmit it to third parties. Such third parties are, in particular, providers whose services we use. We also guarantee appropriate data protection for such third parties.

Such third parties are generally located in Switzerland and the European Economic Area (EEA). Such third parties may also be located in other countries and territories on earth and elsewhere in the universe, provided that their data protection law guarantees adequate data protection in the opinion of the Federal Data Protection and Information Commissioner (FDPIC) and - if and insofar as the General Data Protection Regulation (GDPR) is applicable - in the opinion of the European Commission, or if adequate data protection is guaranteed for other reasons, such as through a corresponding contractual agreement, in particular on the basis of standard contractual clauses, or through corresponding certification. Exceptionally, such a third party may be located in a country without adequate data protection, provided that the data protection requirements, such as the express consent of the data subject, are met.

3. rights of data subjects

Data subjects whose personal data we process have the rights under Swiss data protection law. These include the right to information and the right to rectification, erasure or blocking of the processed personal data.

Data subjects whose personal data we process can - if and insofar as the General Data Protection Regulation (GDPR) is applicable - obtain confirmation free of charge as to whether we process their personal data and, if so, request information about the processing of their personal data, have the processing of their personal data restricted, exercise their right to data portability and have their personal data rectified, erased ("right to be forgotten"), blocked or completed.

Data subjects whose personal data we process can - if and insofar as the GDPR is applicable - withdraw their consent at any time with effect for the future and object to the processing of their personal data at any time.

Data subjects whose personal data we process have the right to lodge a complaint with a competent supervisory authority. The supervisory authority for data protection in Switzerland is the Federal Data Protection and Information Commissioner (FDPIC).

4. data security

We take appropriate and suitable technical and organizational measures to ensure data protection and, in particular, data security. However, despite such measures, the processing of personal data on the Internet can always have security gaps. We therefore cannot guarantee absolute data security.

Our online services are accessed using transport encryption (SSL / TLS, in particular with the Hypertext Transfer Protocol Secure, abbreviated to HTTPS). Most browsers indicate transport encryption with a padlock in the address bar.

Access to our online offer is subject - as is generally the case with any Internet use - to mass surveillance without cause or suspicion and other surveillance by security authorities in Switzerland, the European Union (EU), the United States of America (USA) and other countries. We cannot directly influence the corresponding processing of personal data by secret services, police forces and other security authorities.

5. use of the website

5.1 Cookies

We may use cookies for our website. Cookies - both our own cookies (first-party cookies) and cookies from third parties whose services we use (third-party cookies) - are data that are stored in your browser. Such stored data need not be limited to traditional cookies in text form. Cookies cannot execute programs or transmit malware such as Trojans and viruses.

When you visit our website, cookies can be stored temporarily in your browser as "session cookies" or for a certain period of time as so-called permanent cookies. "Session cookies" are automatically deleted when you close your browser. Permanent cookies have a specific storage period. In particular, they make it possible to recognize your browser the next time you visit our website and thus, for example, to measure the reach of our website. Permanent cookies can also be used for online marketing, for example.

You can completely or partially deactivate and delete cookies in your browser settings at any time. Without cookies, our website may no longer be fully available. We actively request your express consent for the use of cookies, if and to the extent necessary.

For cookies that are used to measure success and reach or for advertising, a general opt-out is possible for numerous services via the Network Advertising Initiative (NAI), YourAdChoices (Digital Advertising Alliance) or Your Online Choices (European Interactive Digital Advertising Alliance, EDAA).

5.2 Server log files

We may collect the following information for each access to our website, provided that this information is transmitted by your browser to our server infrastructure or can be determined by our web server: Date and time including time zone, Internet Protocol (IP) address, access status (HTTP status code), operating system including user interface and version, browser including language and version, individual sub-page of our website accessed including amount of data transferred, last website accessed in the same browser window (referrer).

We store such information, which may also constitute personal data, in server log files. The information is required in order to provide our online services in a permanent, user-friendly and reliable manner and to ensure data security and thus in particular the protection of personal data - also by third parties or with the help of third parties.

5.3 Tracking pixels

We may use tracking pixels on our website. Tracking pixels are also known as web beacons. Tracking pixels - including those from third parties whose services we use - are small, usually invisible images that are automatically retrieved when you visit our website. Tracking pixels can be used to collect the same information as server log files.

6. notifications and messages

We send notifications and communications such as newsletters by e-mail and via other communication channels such as instant messaging.

6.1 Measuring success and reach

Notifications and messages may contain web links or tracking pixels that record whether an individual message has been opened and which web links have been clicked on. Such web links and tracking pixels can also record the use of notifications and messages on a personal basis. We require this statistical recording of usage for measuring success and reach in order to be able to offer notifications and messages in an effective, user-friendly, permanent, secure and reliable manner based on the needs and reading habits of the recipients.

6.2 Consent and objection

You must always expressly consent to the use of your e-mail address and your other contact addresses, unless such use is permitted for other legal reasons. Where possible, we use the "double opt-in" procedure for any consent to receive e-mails, i.e. you will receive an e-mail with a web link that you must click on to confirm, so that no misuse by unauthorized third parties can occur. We may log such consents, including the Internet Protocol (IP) address, date and time, for evidence and security reasons.

You can unsubscribe from notifications and communications such as newsletters at any time. By unsubscribing, you can object in particular to the statistical recording of usage for measuring success and reach. Notifications and messages that are absolutely necessary for our offer remain reserved.

6.3 Service provider for notifications and messages

We send notifications and messages via third-party services or with the help of service providers. Cookies may also be used for this purpose.

We send newsletters and operate marketing via the following provider:

Smart Host GmbH
Am Kupfergraben 6A
10117 Berlin, DE

https://www.smart-host.com/de/home

7. social media

We are present on social media platforms and other online platforms in order to communicate with interested parties and provide information about our services. Personal data may also be processed outside Switzerland and the European Economic Area (EEA).

The General Terms and Conditions (GTC) and terms of use as well as data protection declarations and other provisions of the individual operators of such online platforms also apply. These provisions provide information in particular about the rights of data subjects, including in particular the right to information.

We are jointly responsible with Facebook Ireland Limited in Ireland for our social media presence on Facebook, including the so-called Page Insights, insofar as and to the extent that the GDPR is applicable. Page Insights provide information about how visitors interact with our Facebook presence. We use Page Insights to provide our social media presence on Facebook in an effective and user-friendly way.

Further information on the type, scope and purpose of data processing, information on the rights of data subjects and the contact details of Facebook and Facebook's data protection officer can be found in Facebook's privacy policy ("Data Policy"). We have concluded the so-called "Controller Addendum" with Facebook and thus agreed in particular that Facebook is responsible for guaranteeing the rights of data subjects. For the so-called Page Insights, the corresponding information can be found on the Facebook pages "Information on Page Insights" including "Page Insights Supplement regarding the controller" and "Information on Page Insights data".

8. services of third parties

We use third-party services in order to provide our website in a permanent, user-friendly, secure and reliable manner. Such services may also be used to embed content in our website. Such services - for example hosting and storage services, video services and payment services - require your Internet Protocol (IP) address, as otherwise such services cannot transmit the corresponding content.

For their own security-related, statistical and technical purposes, third parties whose services we use may also process data in connection with our offer and from other sources - including cookies, log files and tracking pixels - in aggregated, anonymized or pseudonymized form.

We use in particular:

• Google services: Provider: Google LLC (USA) / Google Ireland Limited (Ireland) for users in the European Economic Area (EEA) and Switzerland; General information on data protection: "Privacy and Security Principles", Privacy Policy, "Google is committed to complying with applicable data protection laws", "Google Product Privacy Guide", "How we use data from websites or apps on or in which our services are used" (information from Google), "How Google uses cookies", "Personalized advertising" (activation / deactivation / settings)

8.1 Digital infrastructure

We use third-party services in order to be able to use the digital infrastructure required for our offering. These include, for example, hosting and storage services from specialized providers.

We use in particular:

• METANET: Hosting; Provider: METANET AG (Switzerland); Data protection information: Privacy policy. "Technical and organizational measures".
• WordPress.com: Blog hosting and website builder; Service provider: Automattic Inc (USA) / Aut O'Mattic A8C Ireland Ltd (Ireland) for users in Europe and elsewhere; Privacy Policy: Privacy Policy, "Automattic and the General Data Protection Regulation (GDPR)", Cookie Policy.

8.2 Contact options

We use third-party services to communicate better with you and other people such as customers.

8.3 Social media functions and social media content

We use third-party services and plugins to embed functions and content from social media platforms and to enable the sharing of content on social media platforms and in other ways.

We use in particular:

• Facebook (social plugins): Embedding Facebook functions and Facebook content, for example "Like" or "Share"; Provider: Facebook Inc (USA) / Facebook Ireland Ltd (Ireland); Data protection information: Privacy policy.
• Instagram platform: Embedding Instagram content; Service provider: Facebook Inc (USA) / Facebook Ireland Ltd (Ireland); Privacy Policy: Privacy Policy (Instagram), Privacy Policy (Facebook).

8.4 Card material

We use third-party services to embed maps in our website.

We use in particular:

• Google Maps including Google Maps Platform: Map service; Google Maps-specific data protection information: "How Google uses location information".

8.5 Fonts

We use third-party services to embed selected fonts, icons, logos and symbols on our website.

We use in particular:

• Font Awesome: Icons and Logos; Service provider: Fonticons Inc (USA); Privacy Policy: Privacy Policy.
• Google Fonts: Fonts; Google Fonts-specific data protection information: "What does using the Google Fonts API mean for the privacy of my users?" ("What does using the Google Fonts API mean for the privacy of my users?").

8.6 Advertising

We use the option of displaying targeted advertising for our services on third parties such as social media platforms and search engines.

In particular, we would like to use such advertising to reach people who are interested in our offer or who are already using our offer (remarketing and targeting). For this purpose, we may transmit corresponding - possibly also personal - data to third parties that enable such advertising. We can also determine whether our advertising is successful, i.e. in particular whether it leads to visits to our website (conversion tracking).

Third parties with whom we advertise and where you are logged in as a user may be able to assign the use of our offer to your profile there.

We use in particular:

• Facebook Ads: Social media advertising; Service provider: Facebook Inc. (USA) / Facebook Ireland Ltd. (Ireland); Data protection information: Remarketing and targeting, in particular with the Facebook pixel and custom audiences including lookalike audiences, privacy policy, "Advertising preferences" (user registration required).
• Google Ads: Search engine advertising; Google Ads-specific data protection information: Advertising based on search queries, among other things, whereby various domain names - in particular doubleclick.net, googleadservices.com and googlesyndication.com - are used for Google Ads, "Advertising" (Google), "Why am I seeing a particular advertisement?".
• Instagram Ads: Social media advertising; Service provider: Facebook Inc. (USA) / Facebook Ireland Ltd. (Ireland); Privacy Policy: Remarketing and targeting in particular with Facebook Pixel and Custom Audiences including Lookalike Audiences, Privacy Policy (Instagram), Privacy Policy (Facebook), "Advertising Preferences" (Instagram) (registration as user required), "Advertising Preferences" (Facebook) (registration as user required).

8.7 Vouchers

For the sale and payment processing of vouchers, the data you provide during the purchase process will be processed by the following two service providers:

Voucher order and order processing

INCERT eTourismus GmbH & Co KG

Leather factory business park
Leonfeldnerstrasse 328
A-4040 Linz
Phone: +43 732 890018-0
Fax: +43 732 890018-44

Web: www.incert.at
E-mail: office(at)incert.at

Payment of vouchers, processing of payment data:

SIX Payment Services Ltd
Hardturmstrasse 201
8021 Zurich - Switzerland

worldline.com
six-payment-services.com

9. extensions for the website

We use extensions for our website in order to be able to use additional functions.

We use in particular:

• Antispam Bee: Privacy-friendly, yet efficient and reliable spam protection (distinguishes between wanted comments from humans and unwanted comments from bots and spam); Developer: Pluginkollektiv (mostly in Germany); Privacy policy: Use on own server infrastructure and without cookies, Documentation (Pluginkollektiv), Documentation (GitHub).
• Google reCAPTCHA: Spam protection (differentiation between wanted comments from humans and unwanted comments from bots and spam); Google reCAPTCHA-specific information on data protection: "What is reCAPTCHA?". ("What is reCAPTCHA?").
• Imagify: Image optimization; Service provider: WP MEDIA (France); Privacy Policy: Terms of Service, Frequently Asked Questions.

10. success and reach measurement

We use services and programs to determine how our online offering is used. In this context, we can, for example, measure the success and reach of our online offering and the effect of third-party links to our website. We can also, for example, test and compare how different versions of our online offering or parts of our online offering are used ("A/B test" method). Based on the results of the success and reach measurement, we can in particular correct errors, strengthen particularly popular content or make improvements to our online offering.

When using services and programs to measure success and reach, the Internet Protocol (IP) addresses of individual users must be stored. IP addresses are always truncated in order to comply with the principle of data minimization and to improve the data protection of visitors to our website ("IP masking") through the corresponding pseudonymization.

When using services and programs to measure success and reach, cookies may be used and user profiles may be created. User profiles include, for example, the pages visited or content viewed on our website, information on the size of the screen or browser window and the - at least approximate - location. In principle, user profiles are only created in pseudonymized form. We do not use user profiles to identify individual visitors to our website. Individual services with which you are registered as a user may be able to assign the use of our online offering to your profile with the respective service, whereby you usually have to give your prior consent to this assignment.

We use in particular:

• Google Analytics: Success and reach measurement; Google Analytics-specific information on data protection: Measurement also across different browsers and devices (cross-device tracking) and with pseudonymized Internet Protocol (IP) addresses, which are only transmitted in full to Google in the USA in exceptional cases, "Data protection", "Browser add-on to deactivate Google Analytics".

11. final provisions

We have created this privacy policy with the data protection generator of Datenschutzpartner. It has been manually supplemented with sections 6.3 and 8.7

We may amend and supplement this privacy policy at any time. We will inform you of such amendments and additions in an appropriate form, in particular by publishing the current privacy policy on our website.

Murten, 19.12.2021